Marketing & Communication Manager H/F

Our client is a Belgian Start-Up founded in 2017 and willing to accelerate its growth. At the crossroads of the fintech, retail and tourism industry, it developed an innovative international B2C tool. Our client is looking for motivated people to develop its activities on a national and international level.

The firm is growing fast and there’s plenty of opportunities for you to make an impact, therefore we are looking for a Marketing & communication Manager to join the team. You will join a team that builds great products and a company culture that promotes diversity, trust, balance and autonomy.

Working from the Brussels office, you will develop and coordinate a growth marketing and communication plan and implement its execution.

You will turn creative ideas into effective advertising projects and you will craft ideas and insights to be used to drive coverage with key audiences (media outlets, influencers, partners). In this role, you will build and maintain a strong and consistent brand throughout marketing activities. As a key staff member, you will help shape not only the strategy and the product, but also the company and culture.

Your Mission:

• Define and execute overall marketing and communication strategy and budget
• Build a full-fledged marketing team to accelerate the growth of the company in key markets across Europe
• Drive acquisition from paid marketing channels online and offline
• Manage all content and inbound marketing.
• Work with product and development team to develop lifecycle marketing strategies, leveraging website (landing pages), email, push notification, SMS and in-app channels.
• Test new marketing actions and monitor results using digital metrics.
• Report and communicate performance to promote shared understanding of performance, marketing strategy, ROI, and opportunities.
• Oversee the production and consistency of all marketing material.
• Develop and implement PR campaigns to drive awareness and coverage of service with key audiences.

• You are living and breathing marketing, you believe branding and design is what drives everything
• Your approach is first and foremost data-driven and customer-led
• You are detail-oriented, analytical and data-obsessed and rigorous
• You have an empathetic but assertive attitude
• You care deeply about the quality of your work and how it impacts customers and brand
• You have minimum 3+ years of experience in a similar role or in consulting, preferably in a growth environment
• Analytics: proven track record of executing A/B tests, optimizing campaigns using KPIs and other productivity metrics (ROI, CAC) and translating data into insights
• You are native French and have exceptional writing skills, communication and presentation skills: you are a clear and concise communicator with an innate sense of how to create content that resonates
• You have a very good level of English (spoken & written)
• You have an experience with performance and inbound/content marketing leveraging various tools and platforms
• A design experience proficiency with front end development tools, image creation and editing to create landing pages, modify existing web pages and implement experiments is a plus

 
Why join us?

You will join a very dynamic team, with real possibilities to have an impact on the company's strategy and development . 

A competitive salary package.